In this tough economy, perhaps the most frequently asked question I get from my business development coaching clients, as well as attendees at my marketing CLE’s is “Should I be doing anything differently now?” The answer is basically no. Now is the time you simply cannot afford not to market. You need to reconnect with former clients and jump start your networking efforts with acquaintances, both professional and personal, who could become potential clients or referral sources. With that said, there are two things that make this environment unique and are worth mentioning. You have the time; make the most of it First, for those of you in the past who complained that you simply did not have the time to network, unfortunate… ...
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