Many new solo practitioners wrestle with the issue of whether to focus their practice in one area of the law to the exclusion of other areas. Some are afraid to walk away from any business and, therefore, think it best to go to market as a generalist.
Unless you practice in a very small town, this strategy is usually a mistake.
If you practice in a suburban or metro area, limiting yourself to certain practice areas is the best strategy. Here’s why…
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