Don’t Be Afraid to Raise Your Legal Fees
December 15th, 2024

It’s that time of year when lawyers decide whether to raise their hourly rates or fixed fees. Many fear doing so, believing they will either be unable to attract new clients , or will incur the wrath of existing ones. Such worries are exaggerated; your practice will not suffer. And when you examine your bottom line after 2025, you will see that I was right. Here’s why. ... Read More
Law Firm Revenues Down? Stop Blaming the Competition.
December 3rd, 2019
Lawyers are quick to blame the competition when challenged about why their firm’s revenues are not better. Before you keep on with the finger-pointing, you might want to stop and assess how your firm performs in light of some of the findings from the latest Clio Legal Trends Report. ... Read More
Categories: Business Development
A Few Quick Tips When Implementing a Strategic Plan
July 8th, 2019
When talking to law firm leaders, it’s not often that you hear complaints about the strategic planning process itself. Planning for the future is always a good idea. Implementing that plan is where the rubber hits the road, though. This is also where things often become problematic. ... Read More
Categories: Business Development
Rainmaking at Conferences: Easy Tips for Connecting With New People
June 18th, 2019
Back in the day, conferences were perhaps the most popular networking activity for lawyers. Today? Not so much. Many lawyers, especially younger ones, turn to social media as a substitute for in-person networking. Even with lower attendance numbers, however, conferences still provide excellent networking opportunities. More specifically, they are a great place to meet new people, thereby expanding your network and broadening your opportunities. ... Read More
Categories: Business Development
Strategic Planning in Times of Crises: You’re Doing It Wrong, but Does It Matter?
April 9th, 2019
Most definitions of strategic planning focus on the idea that an organization needs to step back to look forward so it can determine its future goals for success. According to one definition, strategic planning involves “envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.” Another definition is “the development of an organization's purpose and goals, beyond the immediate future, and actions to achieve those goals.” ... Read More
Superb Client Experience: The Simplest Details Count the Most
March 11th, 2019
How many times have you been at a restaurant and forgot to bring your pair of reading glasses? If you’re like me, more times than you can remember. And when you ask if there are any extra pairs around, few restaurants have any. But for those that do, what a difference that pair can make at the end of a meal, capping off the whole experience on a high note. ... Read More
Never Forget the Value of Your Firm’s Staff
January 4th, 2019
A sole owner of a small law firm recently hired me to create a strategic plan and a succession plan. During our initial conversations, I asked questions to discern more about the firm and its culture. The owner went out of his way to tell me that he values and respects everyone, including staff—not just the lawyers. I responded, “That’s great!” ... Read More
Be a Joiner: Networking for Success as a Lawyer
September 6th, 2018
Like most attorney business development coaches, I’m a big fan of one-on-one networking. It’s in this setting that you’ll have the best opportunity to develop a genuine relationship—one that will hopefully lead to new business. ... Read More
Should a Solo Join a Bigger Law Firm? Is Bigger Better?
March 30th, 2018
It’s common for the successful solo practitioner to have bigger law firms approach them for recruiting the practitioner and joining forces. It’s also common for those practitioners to seriously consider the offer, often thinking the grass may be greener. But what makes these offers so tempting? There are many reasons, some of which are sensible, but most of which are not. ... Read More
How to Know If & When the Time Is Right to Switch or Tweak Practice Areas
November 29th, 2017
After several years (or perhaps decades!) of practicing in a specific area, it’s no wonder you are considering change. What is prompting your desire for change, though? Boredom? Market changes? A desire to get out completely? Or an internal drive to simply spice things up a bit? ... Read More
What Lawyers Can Learn From Apple When Setting Billing Rates
October 30th, 2017
Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999; hundreds more than the older iPhone 7 and the brand-new iPhone 8. ... Read More
The ‘Keep It Simple, Stupid’ Marketing Plan
July 17th, 2017
If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I am a contrarian in one key respect. ... Read More
10 Questions to Answer When Creating Your Law Firm Strategic Marketing Plan
May 12th, 2017
When putting together your law firm’s marketing plan as part of your business development and strategic planning efforts, don’t fall into the trap of simply doing what you did last year. Sure, that may be enough to keep the lights on for another year. But, don’t you want to achieve more for your firm? ... Read More
Categories: Business Development
Revenue v. Profits: Don’t Forget the Bottom Line
January 23rd, 2017
This lawyer fell into the trap that all-sized firms frequently do. They mistakenly believe the holy grail finance metric to be revenue. But if you ask anyone working in corporate America what the key finance metric is, you will hear one thing only: profitability. ... Read More
Categories: Business Development
Email Networking Invitations: What Should You Say?
January 13th, 2017
Have you set your New Year’s resolutions for business yet? If yes, I hope that improved networking is on your list. And if no, make 2017 the year that you finally “up” your networking game. ... Read More
Lawyers Must Make Room for the Future
August 22nd, 2016
Retirement often goes hand in hand with downsizing your living quarters, whether that means relocating to a warmer climate retirement community or buying the downtown condo in your present area. In either case, most senior attorneys are faced with the issue of finding a place for all of their “stuff.” It can be difficult to throw away items that represent so many sentiments from the past even when you know there is no room for it where you’re going. Welcome to the quandary of downsizing. To begin, we’ll go over some of the conventional wisdom. Then I’ll throw in my own two cents based on recent personal experience. (While I’m not quite ready to retire, I did recently downsize since my children are now all launched.) What the exp… ... Read More
Categories: Business Development
Successful Networkers Follow Up
August 12th, 2016
In my last post, I talked about meeting new contacts at large networking events. Just as a quick reminder, if you think that by simply meeting people at these events, it will lead to business, think again. It will not. You need to follow up with the ones who seem to be worth following up with. You have merely started a relationship at the event. Following up develops the type of relationship necessary to bring in new business. Now that you have these new business cards, here are the next steps: Put the names and contact information in some type of system so you know who they are, what they do and how you met them. Doesn’t have to be a fancy software solution. It just has be one where it can be relatively easy to access information about y… ... Read More
Categories: Business Development
Put Networking into Perspective
May 6th, 2016
When most attorneys hear the word “networking,” palms start to sweat and inner thoughts turn to “You mean I have to do THAT in order to get new clients?” What is THAT anyway, and how often do you have to do THAT? THAT is attending some type of event (e.g. fundraiser, conference, reception) where there will be a large crowd, anywhere from 50 to 1000. ... Read More
Achieving New Year’s Resolutions and Law Firm Strategic Planning Goals
January 14th, 2016
New Year’s resolutions and strategic planning goals for law firms have a lot in common. They both generate a considerable amount of excitement once placed on paper. But fast forward a few months and most resolutions or goals typically end up entirely abandoned. Here are a few suggestions to improve the chances that you achieve both your personal New Year’s resolutions and your law firm’s strategic planning goals. ... Read More
Is Ohio Gagging Lawyers Speaking at Seminars?
October 16th, 2015
Every few years, state ethics officials issue a questionable decision in the legal marketing ethics area. The ones that make you scratch your head and think, “Really? What planet do they live on?” . . . . . . Today, the spotlight is on Ohio. What? I Can’t Hand Out a Brochure When I’m Speaking? Every good legal marketer knows that speaking at seminars is a tried-and-true method of reaching potential clients and enhancing one’s reputation. A recent opinion issued in Ohio would limit the marketing benefits of speaking engagements . . . Continue reading this post on www.attorneyatwork.com ... Read More