Keep Your Marketing Out of Ethics Traps

The most important ABA Model Rule governing professional conduct in the area of legal marketing is Rule 7.1, which covers communications concerning a lawyer's services. All states have adopted this rule, worded exactly the same or very close to it. The rule provides:

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It is always great to talk with Roy. He helps me focus and think creatively about how to build my business. Roy also reminds me to follow through with plans I have made and goals I have set. After we spoke today, I set a coffee date with a Rotary col…" Read the rest
– Solo practitioner, Tampa, FL

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