Keep Your Marketing Out of Ethics Traps

The most important ABA Model Rule governing professional conduct in the area of legal marketing is Rule 7.1, which covers communications concerning a lawyer's services. All states have adopted this rule, worded exactly the same or very close to it. The rule provides:

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I liked Roy’s organized way of approaching my problems and coming quickly to the most important points. His friendly manner of speaking was very helpful. I felt as though Roy understood not only the dollars and cents of my practice, but also th…" Read the rest
– Solo practitioner, Chapel Hill, NC

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