Keep Your Marketing Out of Ethics Traps

The most important ABA Model Rule governing professional conduct in the area of legal marketing is Rule 7.1, which covers communications concerning a lawyer's services. All states have adopted this rule, worded exactly the same or very close to it. The rule provides:

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My company offered me outplacement at one of those huge, “one-shape-fits-all” outfits. Yes, they were able to help me with my resume and cover letters, but boy, were they clueless about what different types of legal jobs entail and what t…" Read the rest
– Former General Counsel, Minneapolis, MN corporation

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