Thinking About a New Solo Practice Area?

When selecting the practice area that will determine how you spend the rest of your career, you can "go deep" or "go shallow." It is almost always better to "go deep."

"Going deep" means that you select a practice focus that you enjoy, in a healthy market for legal services, and in which you can reasonably obtain the needed skills and experience. How do you proceed?

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I’ve been successfully practicing law for about thirty years and have a respectable book of business. What I found most valuable about Roy’s coaching was his ability to force me to become more systematic and disciplined about my marketing…" Read the rest
– Partner, large St. Cloud, MN law firm

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