Thinking About a New Solo Practice Area?

When selecting the practice area that will determine how you spend the rest of your career, you can "go deep" or "go shallow." It is almost always better to "go deep."

"Going deep" means that you select a practice focus that you enjoy, in a healthy market for legal services, and in which you can reasonably obtain the needed skills and experience. How do you proceed?

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I loved Roy’s enthusiasm, spontaneity, and even his east coast bluntness. I admired the way that he dug in his heels to learn more about my business and practice area niche so that he could converse with me intelligently and thoughtfully about…" Read the rest
– Owner, small Detroit, MI law firm

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