“Build Your Practice/Retain Your Clients”
Ohio State Bar Association www.ohiobar.org
I hired Roy to help me put together a marketing plan. He did a great job advising me on how to prioritize my efforts. The results have been fantastic. When I started working with Roy almost two years ago, my book of business was virtually nothing. No…"
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A critical component of a law firm’s succession plan is to figure out how to retain the firm’s best clients when senior lawyers retire. Most law firms quickly jump to determine who in the firm is either ready to step up or ready to undertake proper mentoring and training to step up in the future. Before making this determination, however, it is important to ask several questions.
If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I am a contrarian in one key respect.
Roy S. Ginsburg, J.D.
“My goal is to help lawyers become more successful and satisfied in their careers.”
I have spent more than 30 years practicing law in both private practice and as in-house counsel, and currently run a successful part-time solo practice. I…