Soliciting Clients by Text Message

It can be hard for legal marketing ethics experts to keep up with rapidly expanding modes of electronic communication, but the State of Ohio recently gave it a try. The issue was text messaging. Is a text message like an email, or is it more like an internet chat-room conversation, where the communication takes place in "real time?" If your answer to this question is, "Who cares?" my response is that lawyers should care. How you answer this question determines the legal and ethical guidelines that control when you solicit a client by texting.

Continue reading this post at www.lawyernomics.avvo.com

I’ve been practicing law long enough to know the basics of what needs to be done in order to be a successful legal marketer. For me, the most valuable aspect of Roy’s coaching was his ability to help me prioritize my marketing efforts. I&…" Read the rest
– Solo practitioner, Long Beach, CA

For More Information

  • This field is for validation purposes and should be left unchanged.

Blog Index

See our complete Blog Index.