If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I am a contrarian in one key respect. I don’t think there is ever a need to fill out — or even think about filling out — an eight-page template or the like.
Quite simply, I think you should keep your plan simple. One page, two at most.
The rhyme behind my “Keep it simple, stupid” (KISS) reasoning is two-fold.
Now, don’t get me wrong. I still believe in plans. But, like I say in this post’s title, “Keep It Simple, Stupid!”
How to Create Your Own KISS Marketing Plan
So, how simple is simple? Take out a piece of paper or open up your preferred document program on your computer. Write down a few goals (less is more), a list of action items you intend to perform to reach each goal, and some deadlines. Lots of bullet points should do the trick.
Now, post that list where you can see it every day. This will be more than enough to keep you focused and to refresh your memory if you’re not sure what you need to do.
If you prefer something even simpler, consider creating a list of a half-dozen or so “once a …” items. Not sure what I mean? Take this list as an example:
You get the picture. You don’t even have to write this down. It’s so simple, you should always know what you should be doing. And the best marketers always know that.