Asking For The Business: IMHO, Rarely Ethical or Effective

In a previous post dealing with the ethical traps in networking, I discussed how "asking for business" can run afoul of the ABA Rules of Professional Conduct. In this post, I want to discuss how "asking for business" can be ineffective as well as a business development tactic.

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I work at an Am Law 200 firm and there is always pressure to bring in new clients. In putting together my marketing plan, Roy asked the right questions to identify what tactics will work best for me. He continually hit the nail on the head in terms o…" Read the rest
– Partner, large San Francisco, CA law firm

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