Good News for Lawyers: Your Competition Stinks!

Lawyers must market because the competition for business can be brutal in virtually all practice areas and localities. That is the bad news.

The good news is that the vast majority of the competition stinks. Here are two stories to illustrate my point; both of them told to me by attendees at one of my recent CLEs. Both are general counsel at mid sized corporations.

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I work at an Am Law 200 firm and there is always pressure to bring in new clients. In putting together my marketing plan, Roy asked the right questions to identify what tactics will work best for me. He continually hit the nail on the head in terms o…" Read the rest
– Partner, large San Francisco, CA law firm

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