Good News for Lawyers: Your Competition Stinks!

Lawyers must market because the competition for business can be brutal in virtually all practice areas and localities. That is the bad news.

The good news is that the vast majority of the competition stinks. Here are two stories to illustrate my point; both of them told to me by attendees at one of my recent CLEs. Both are general counsel at mid sized corporations.

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Roy was my outplacement counselor after I left my job as an in-house attorney. At the time, most of my legal experience was in the corporate world as a litigator at a mid-sized downtown law firm and as in-house counsel. I realized that I was tired of…" Read the rest
– Solo practitioner, Minneapolis, MN

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