Good News for Lawyers: Your Competition Stinks!

Lawyers must market because the competition for business can be brutal in virtually all practice areas and localities. That is the bad news.

The good news is that the vast majority of the competition stinks. Here are two stories to illustrate my point; both of them told to me by attendees at one of my recent CLEs. Both are general counsel at mid sized corporations.

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Roy’s feedback about my resume, our mock interview, as well as his direction regarding my networking strategy, was extremely helpful. Our telephone conversations reenergized, refocused me, and brought back my confidence during my job search at…" Read the rest
– Associate, small Philadelphia, PA law firm

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