Roy’s marketing coaching was thorough and thoughtful. But perhaps what I valued most was that his advice was tailored to my practice, which is very much a niche market. Roy’s well-balanced and customized approach was perfect for my needs.…"
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Soon-to-be retired solo practitioners and small law firm owners who are thinking of selling their law firms frequently ask, “Is there anything special or unique that I should do now to maximize my practice’s value?” Whenever I hear that question, I can’t help but think of President Obama’s remark about how to best manage world affairs: “Don’t do stupid s**t.” That advice holds true for lawyers contemplating selling their practice.
When putting together your law firm’s marketing plan as part of your business development and strategic planning efforts, don’t fall into the trap of simply doing what you did last year. Sure, that may be enough to keep the lights on for another year. But, don’t you want to achieve more for your firm?
Roy S. Ginsburg, J.D.
“My goal is to help lawyers become more successful and satisfied in their careers.”
I have spent more than 30 years practicing law in both private practice and as in-house counsel, and currently run a successful part-time solo practice. I…