What I have appreciated most about Roy is his no-nonsense feedback on my plans and execution. When one asks colleagues/family for help in these areas, the usual response is intended not to offend — and so adds little value. Roy’s experience-backe…"
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If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I am a contrarian in one key respect.
Soon-to-be retired solo practitioners and small law firm owners who are thinking of selling their law firms frequently ask, “Is there anything special or unique that I should do now to maximize my practice’s value?” Whenever I hear that question, I can’t help but think of President Obama’s remark about how to best manage world affairs: “Don’t do stupid s**t.” That advice holds true for lawyers contemplating selling their practice.
Roy S. Ginsburg, J.D.
“My goal is to help lawyers become more successful and satisfied in their careers.”
I have spent more than 30 years practicing law in both private practice and as in-house counsel, and currently run a successful part-time solo practice. I…