Attorney Coach Roy Ginsburg - Lawyer Coach

Building your book of business

At one time, a lawyer could succeed simply by doing good work. In today's highly competitive legal economy, however, you must also bring in new work.

Your ability to succeed at a law firm or on your own is closely tied to business development skills you never learned in law school.

Roy Ginsburg helps you identify the unique target market in which you can succeed; connect with clients, potential clients and referral sources within your target market; and wisely allocate your time as well as your dollars in efforts within your target market.

Roy helps you develop business with practical tactics tailored to your unique personality and comfort level - not "one-size-fits-all" tactics.

To keep you on task, Roy offers appropriate motivation and follow-up to your business development efforts -- on a weekly, bi-weekly, monthly or as-needed basis.

For example:

An experienced partner at a large law firm had always maintained a respectable book of business - which was starting to suffer in the recent economic downturn. Internal referrals and the law firm's reputation were no longer enough to keep his plate full, and he was under pressure to bill more hours. Roy helped this lawyer become more systematic and disciplined in his business development efforts - especially in the area of leveraging his considerable professional and community contacts. As a result, the lawyer was able to meet and exceed his firm's new marketing goals.

A senior associate at a large firm was eligible for partnership in a few years, but (given the secretive nature of the process at his firm) was unsure of his chances. Partners told him that his work was good, but he knew that his book of business was minimal. Roy helped him create a focused business development roadmap that built his business and vastly improved his likelihood of making partner.

A lawyer who had successfully practiced regulatory/compliance law for more than ten years decided, after having a baby, to transition to a solo practice in her area of expertise. Roy helped her come up with a business development plan to maintain the number of clients and steady amount of work she needed for an active part-time practice, while strategically positioning her for growth when she returns to full-time practice in the future.

More business development coaching testimonials

Roy's articles on business development:

Marketing Professionally and Ethically
Focusing on Client Service

For more information on how lawyer coaching can support your business development, please contact Roy by phone at (612) 812-4500 or (toll free) at (888) 212-8138, or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .