Roy Ginsburg is a lawyer coach who works with attorneys across the nation to help them achieve individualized practice goals and career satisfaction. Hundreds of individual attorneys across the country have turned to Roy for expert support in these areas. In addition, many law firms and corporate legal departments rely on Roy for coaching (and outplacement) expertise.
Like the people he coaches, Roy is a lawyer. He has practiced for more than 30 years – in law firms large to small and as in-house counsel. As a currently active solo with a part-time practice in legal marketing ethics (with Thomson Reuters as a client), Roy is completely familiar with the challenges working lawyers face each and every day of their professional lives.
In the area of business development, Roy helps lawyers identify their unique target markets; connect with clients, potential clients and referral sources within that market (in ways that fall within their comfort levels); and allocate their time and money wisely.
An experienced partner at a large law firm had always maintained a respectable book of business - which was starting to suffer in the recent economic downturn. Internal referrals and the law firm's reputation were no longer enough, and he was under pressure to do better. Roy helped this lawyer become more systematic and disciplined in his business development efforts - especially in the area of leveraging his professional and community contacts. As a result, the lawyer was able to meet and exceed his firm's new marketing goals.
In the area of practice management, Roy serves as a trusted business advisor to solo and small-firm practitioners - who lack large-firm professional support staff and who must (in addition to practicing law) manage these responsibilities on their own. Roy provides an experienced objective opinion for these sometimes-isolated lawyers -- and advises them in matters like billing and expense, time and personnel management.
The owner of a small law firm had plenty of work - but was struggling with the logistics of getting all of this work done in a cost-effective manner. The lawyer heard Roy speak at the Alaska State Bar Association annual convention, and started to use him as a sounding board on practice management issues. As a result, the firm was able to set priorities and cut through administrative details.
In the area of career development, Roy acts as a legal career counselor and helps lawyers make the right choices throughout the course of their careers - whether these choices involve switching law firms, going in-house or solo, re-energizing a current practice area, refocusing on a new practice area, or rebalancing work/life/community obligations. He also helps lawyers with retirement planning.
A partner in a small firm was miserable because the firm operated in a very dysfunctional manner. He dreamed about going solo, but couldn't pull the trigger. After thorough discussions with Roy, he gained the confidence to start his own firm and then built a successful solo practice.
Roy is also skilled, popular and accredited CLE speaker who regularly presents programs nationwide – on business development, client service and career management – to bar associations as well as law firm audiences.
In addition, Roy regularly guest blogs on lawyerist.com, attorneyatwork.com and lawyernomics.avvo.com. Reporters regularly interview him for quotation in a wide range of local and national business and professional publications.
Roy holds his law degree from the University of Wisconsin Law School, where he was an editor on the Wisconsin Law Review. Following law school, he clerked for the Hon. Donald Steinmetz of the Wisconsin Supreme Court. He earned his undergraduate degree in industrial and labor relations from Cornell University.
Roy is licensed to practice law in the state of Minnesota and lives in the Twin Cities. He is a member of the Minnesota State Bar Association, where he actively participates in its Diversity, Legal Assistance to the Disadvantaged, Professionalism, and Rules of Professional Conduct committees. For his work with the MSBA, Roy has twice received the President's Award. He is a member and former chair of the Practice Management and Marketing Section. He is also a member of the Hennepin County Bar Association.
Roy is involved with these professional organizations:
Roy gives back to the community by volunteering with these organizations:
"The Ethics of Legal Marketing"
LMA Midwest Conference
"Build Your Practice"
"Business Case for Diversity"
"Retain Your Clients"
Real Estate Institute
“Build Your Practice/Retain Your Clients”
Pennsylvania Bar Institute